More Essay Examples on Comparison Rubric In order to easily identify the two advertisements that would be discuss in this paper, there would be a corresponding title for each ad that is simply labeled according to what it is being portrayed. For the purpose of clarification, these titles are assigned by the author and are not specifically included in the ads. Both of them are laying down on a classy red velvet bed that is situated in a sophisticated looking room.
Comparing Advertisements Buy custom Comparing Advertisements essay Advertising is a necessary marketing tool, which takes a larger part of our life by performing the products through various media. Today, advertising is literally everywhere: It seems that there is nothing that advertisers did not do in order to make the product sell.
It is interesting to observe what the marketers do in order to grab our attention, in order to make us buy the product. Some of them appeal to the credibility of popular celebrities, others appeal to our emotions and feelings, the third present the unique features of a product in the best light possible.
Nonetheless, advertisers do not need any more to present their product and sell it to you, but to create a need, which would require using their product. One way to do this is by focusing on the needs and preferences of consumers, finely selected and well-thought through features of their lives, which require improvement in a specific area, and, of course, on pleasure and satisfaction aspects.
This paper discusses how the advertising industry makes money selling their product, using a variety of advertising approaches.
It compares two similar products in the popular USA online magazines, examining the way both are advertised and perceived by the consumer.
Most magazines are oriented towards the larger part of the consumer audience: Due to the reason that the women shop more, would it be for personal shopping, or their families, the marketing industry creates most advertising with a hint on the preferences, needs, and demand of women.
For this reason, I chose to discuss the advertising approaches of the similar skin products, which are very popular among the aging population of women consumers — the anti-aging creams.
Whether any of these creams brings the visual effect or not, the mission of the marketer is to make the product sell. According to the advertising, this amazing cream has been synthesized through a balanced optimization of Nature and Science. Due to the wild plant ingredients right from the African continent and the knowledge of the well-known French cosmetologist, experts have found a revolutionary solution for all types of women.
According to the advertising, the Age Killer does not contain any parabens, fragrant of colorants, nor alcohol — the ingredients, which are considered to be harmful to health. The second product is Garnier Skin Renew Brusher Gel-Cleanser, which was found in a women online magazine and forum Chick Advisor, which is also aimed at the female audience.
This beauty magazine provides information about the most successful and popular beauty products. Garnier uses a bit different approach then Veld did.
Being on the market for many years now, Garnier has a standing reputation, which does not require a lot of information, rather than just a visual emphasis in the advertising of the product.
Therefore, for Garnier, disclosure of the full set of features or ingredients is no longer needed, as the customers trust the product beforehand.
One of the new ways to do so is through a new Skin Renew facial product. Comparing the two advertising approaches, we can note both similarities and major differences.
Both approaches emphasize the product on the cover of their advertisements, as the product takes most place of the picture, so it is visible and readable, and, as a result, will become recognizable.
Both advertisements use the name of the company and product in order to set the credibility of the product and influence by establishing authority through its famous name. In general, on both ads, the font of the main message is written in capital letters, while the rest of the text, explaining the advantages of the product, is written in contrast to the font sentence case letters.Buy custom Comparing Advertisements essay Advertising is a necessary marketing tool, which takes a larger part of our life by performing the products through various media.
Today, advertising is literally everywhere: on the streets, in the sky, on the floor, in various types of . These compare and contrast essay topics provide teachers and students with great and fun ideas for home and class work. Tags: American Culture research paper, Comparison between the Greek and the American Cultures, comparison research paper, Greek culture research paper ← Critical Analysis on Their Eyes Were Watching God Essay on Dances with Wolves →.
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If you are a student, chances are you will sooner or 93%(32). Nov 21, · Ads comparing two products essay atticus essay magie disparition piece explication essay hk space museum review essay chicken tikka chasni descriptive essay secondhand smoke research papers expository essay 3 paragraph essay a long way gone compare and contrast essays.
Ads Compare And Contrast Essay the information to which the medium try to convey. As can be seen from two printing advertisements, the composition between two brands of the same type of product can be highlighted and differentiated in the following details.